" An op-ed piece in Indian Express by leading scholar and columnist, Ashutosh Varshney, states that in neo-Hinduism, ‘a singular national identity was also equated with masculinity by Hindu nationalists. Vivekananda, whose sayings Narendra Modi tweets, came to promote ‘three Bs’ for Hindus: beef, biceps and the Bhagavad-Gita’. "

― Rajiv Malhotra , Indra's Net: Defending Hinduism's Philosophical Unity