" I’ve come to realize my problem is not with the concept of sustainability per se but rather with the way many people propose to achieve it. In food and agriculture sustainability has come to be interpreted as synonymous with organic, natural, and local. This perspective posits that the way we endure and sustain our production over time is to have a smaller population, spend more time working the land, spend more money on food, and learn to like to eat different kinds of foods. Maybe that kind of future sounds good to some folks, but if that is the kind of future that will be sustained, count me out. Our "

― Jayson Lusk , Unnaturally Delicious: How Science and Technology are Serving Up Super Foods to Save the World