" Van, The Good Novel will not be an ordinary bookstore. That's our challenge. Our customers won't be ordinary customers. The people we'll see in our store will be people who never buy a book because it just came out, unless they adore the author already, but for other reasons that have nothing to do with its pub date, because they couldn't case less about that. . . . "

― Laurence Cossé , A Novel Bookstore