" For it is characteristic of ideology to impose self-evident facts as self-evident facts (without in the least seeming to, since they are ‘self­-evident’) which we cannot not recognize and before which we have the inevitable and eminently natural reaction of exclaiming (aloud or in ‘the silence of consciousness’): ‘That’s obvious! That’s right! That’s true! "

― Louis Althusser , Ideology and Ideological State Apparatuses