QUOTE : Addiction, that is, negative addiction, is the third, and in terms of pain, essentially successful choice in the series of choices made by people who are unable to find sufficient love and worth. Each choice—from the initial decision to give up trying to find love or worth, the second choice to take on one or more symptoms, and the final choice of becoming addicted—is a pain-reducing step. The reason addiction is powerful and difficult to break is that it alone of all the choices consistently both completely relieves the pain of failure, and provides an intensely pleasurable experience.