QUOTE : They start coordinating strategies to accomplish their goal, Sharing the information they've been able to glean and formulating plans. Attacking you becomes a participatory Game in which people try to one up each other in terms I have who can get to you the most. That first night, I was struck by how many of the threats or disgusting remarks sent my way we are made so publicly, lowercase while tagging other people. The ones that were especially vicious were rewarded (in social media terms) with likes, shares, and people joining in on the abuse.