" The pinnacle of the struggle for attention, which we are promised will surely pay off through wealth and fame, is the TED Talk. Purposely informal and limited to eighteen minutes, these punchy, pithy talks are meant to inspire and entertain. They don’t invite deliberation or debate. They don’t demand immersion or even background reading. They are capsules of knowledge. To deliver a TED Talk, however, is the apex of self-branding. And, not coincidentally, one of the major ways people discover TED Talks and other self-promotional videos is through Facebook. "

― Siva Vaidhyanathan , Antisocial Media: How Facebook Disconnects Us and Undermines Democracy