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21 " The language lesson: A+B+C does not necessarily equal C+B+A. The order of presentation determines the reaction. "
― , Words That Work: It's Not What You Say, It's What People Hear
22 " Focus on results, not process. "
23 " The best way to communicate values that will transcend partisan division is to use words that no Coke-drinking, apple pie-eating, GM-driving American could disagree with. “Family.” “Freedom.” “Opportunity.” “Responsibility.” “Community.” “Sacrifice. "
24 " There’s a time and a place for showing off the William F. Buckley vocabulary – but it’s probably not in a speech to your constituents, a sales pitch to a prospective client, or at a job interview. "