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19 " The Illusion of Choice” — A lot of times we feel as if we have choices to make about where we want to go and WHAT IT TAKES to get there. — The REALITY is that what it takes to succeed is not REALLY a choice. — WE GET tired of talking about it. — I get tired of talking about it. — I know we all do—but we are going to talk about it until we RESOLVE it. — ANYONE who runs a marathon will tell you that miles twenty to twenty-six are the hardest. — AND ANYONE who quits running at mile twenty-two will tell you that they immediately felt better—and IT’S TRUE. But days later when they read about the people who finished ahead of them—who kept running—they will have instant regret. — MY point is that THE ONLY CHOICE YOU HAD was to come to this school. — ONCE you chose that, you said, “I’M GOING TO BE ELITE.” — If that’s true, then the FORMULA is the FORMULA. — YEARS from now when they look back at this ALABAMA team, all that WILL BE LEFT is WHAT WE DID. — NOT what WE COULD HAVE DONE, if only this or this happened. — IF we are ELITE—IF we are a team who BELIEVES BIG—then WE DON’T have a “choice” about how we finish this SPRING. — NONE. — THIS game rewards people who DO IT RIGHT. — THIS game has demands—YOU DO them and succeed or YOU DON’T do them and you struggle. THERE is no middle area. — MY point is we don’t “have a choice” about how we are going to do things if we are going to STAY TRUE to the goals WE ALL made to start this year. "

, It Takes What It Takes: How to Think Neutrally and Gain Control of Your Life