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61 " primarily in the field of medical devices. Intriguingly, while at Dow Corning in the 1960s, he helped to invent the first generation of silicone breast implants. Today, he owned two companies: MediCor and Southwest Exchange. MediCor’s breast implant business had looked promising for a while. But the success enjoyed there was short-lived, and McGhan turned desperate. To keep MediCor solvent, McGhan began siphoning money from Southwest Exchange. Southwest Exchange, which McGhan bought in "
― Oren Klaff , Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
62 " The patterns he found in the brain consistently predicted whether test subjects eventually pushed a button with their left or right hand—about seven seconds before they felt they had made a conscious choice to do it. "
63 " We don’t need facts and explanations to convince ourselves. We know what we like. Even when we try the rational approach—making lists of pros and cons—if it does not come out how we like, we go back and redo the list until it does. "
64 " For [target customers] Who are dissatisfied with [the current offerings in the market]. My idea/product is a [new idea or product category] That provides [key problem/solution features]. Unlike [the competing product]. "
65 " Prizing is the sum of the actions you take to get to your target to understand that he is a commodity and you are the prize. Successful prizing results in your target chasing you, asking to be involved in your deal. Why "
66 " The best way to find a Status Tip-Off is to interview three people who are the same level as the person you are trying to influence. What would they say to each other, to catch up on each other’s business, peer-to-peer? "
― Oren Klaff , Flip the Script: Getting People to Think Your Idea Is Their Idea
67 " The prize frame is the window through which you look at the world that allows you to see yourself as the prize: The money has to earn you, not the other way around. You’re flipping the script. Why "