Home > Author > Iliyana Stareva
1 " In the digital era, content is the most important asset a business can have. It's no longer your product or your service, it's the content you create about it (and around it) that gets you found and noticed. "
― Iliyana Stareva , Inbound PR: The PR Agency's Manual to Transforming Your Business with Inbound
2 " Inbound PR is about being human-centered with content that is relevant, remarkable, and created for a specific audience and its needs. "
3 " PR people excel at content. PR people such at measurement. "
4 " Inbound PR is about transforming an outdated agency business model and making it relevant again for the digital future. "
5 " What sets Inbound PR apart from traditional PR is the ability to measure results. "
6 " Enter Inbound PR, where content meets measurement and helps PR people show the real return on investment (ROI) of their efforts in the new digital era. "
7 " Inbound PR combines the best of two worlds (public relations and inbound marketing) and alleviates PR's biggest weakness (measurement) and inbound's biggest challenge (content). "
8 " The biggest benefit of the Inbound PR model is that you use pull rather than push. "
9 " With Inbound PR, PR is taking over a lot of the more traditional marketing activities but that’s only natural and makes perfect sense—PR people excel at content and it is good, quality content that converts unknown visitors into leads. There are no good leads without good content. Nor are there any good relationships without added value. "
10 " Inbound PR can help you build brand awareness, generate leads (customer or media), nurture them, close them as customers or publishers, and then delight them to retain them with even better services, stories, and strong relationships. "
11 " Inbound PR enables you to measure the real ROI of your efforts. "
12 " Inbound PR is about educating people and helping them make decisions. "
13 " We now have the power to let brands influence us or equally to not let them. "
14 " The demand generation is hungry for so-called remarkable content: content that is worth consuming and sharing, content that shows WIIFM (what's in it for me?), and content that fascinates. "
15 " When you try things for yourself, you innovate. You develop new ideas and figure out new service packages or agency processes. In our fast-paced world you need to be constantly innovating to stay relevant and not die like a dinosaur. "
16 " Inbound PR is not just about using the media, it's about you doing your own PR with your own content on your own channels. The motto here is: have them find you rather than you chase them. "
