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1 " Don't focus all your time and effort on creating the templates & perfecting the documents. Answering key product questions is more critical. "
― Brian Lawley , Optimal Product Process
2 " Not having a specified launch plan and process is one of the biggest pitfalls in the technology market. "
3 " After the launch phase, your product is old news. Take advantage of the opportunity to generate interest when your product is new. "
4 " Methodology must be flexible. Companies often don't adopt the materials & methods they were trained on because they aren't flexible enough. "
5 " Engineering-driven companies falsely assume that because they build it, the industry will magically become aware and be willing to buy it. "
6 " Doing testing with real users (in addition to internal quality testing) can help you avoid the serious embarrassment of a failed product. "
7 " Only move forward with creating a product that will be "above the bar. "
