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" I'VE SAVED THE BEST FOR LAST: There is ONE technique that can work to both find the risk, and close the deal. BUT it's a delicate one that requires mastery through preparation and practice. The strategy is called: What's the risk? What's the reward? When a prospect hesitates, you simply ask him or her to list the risks of purchase. Actually write them down. Prompt others. If the prospect says "I'm not sure," you ask, "Could it be ..." After you feel the list is complete, ask the prospect to list the rewards. Write them down, and embellish as much as possible without puking on the prospect. Then eliminate the risks one by one with lead in phrases like: Suppose we could ... did you know that ... I think we can ... Then you simply ask, "can you see any other reasons not to proceed?" One at a time, brick by brick, remove the risks that the buyer perceives as fatal mistakes in his decision-making process. Then drive home the rewards, both emotionally and logically. "
― Jeffrey Gitomer , Little Red Book of Selling: 12.5 Principles of Sales Greatness
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" problems, your challenges, your obstacles, your goals, and your ideas in writing. Make small lists such as a: To-do list. Everything you need to do, big and small. To-call list. Everyone you need to call, major and minor. To-get over list. Baggage in your life, empty and full. To-resolve list. Things that need decision or resolution. To-pay list. All matters of money you think about, paid and unpaid. "
― Jeffrey Gitomer , Little Gold Book of Yes! Attitude: How to Find, Build and Keep a Yes! Attitude for a Lifetime of Success
