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41 " Take a look at your new reader friend. What activities does he enjoy outside of reading? What are his beliefs and values? How about his goals and aspirations? "
― Emlyn Chand , Discover Your Brand: A Do-It-Yourself Branding Workbook for Authors (Novel Publicity Guides to Writing & Marketing Fiction 1)
42 " My suggestion is this: If your outlier either appeals to the same desires or evokes the same emotions, work it into your brand. If it doesn’t, either adapt it to fit, or move on. "
43 " And no more should they shell out several bucks for a “comprehensive” eBook guide, when they really only need the content presented in a single chapter. "
44 " For the most up-to-date list of subgenres plus an easy way to access tons of research material, I suggest you check out the bestseller lists on Amazon. "
45 " I like to think of multicultural fiction as a flavor rather than a genre of its own. "
46 " Treat that target reader like the protagonist of your next novel. Give him a back story; assign some quirks. Make him real. "
47 " one brand, one name. Determining your brand and building an author platform take a lot of work, so it’s best not to recreate the wheel. "
48 " One more way you can figure out reading patterns is to talk to people you know online or in real life. Ask several people what kinds of books they read, and record your findings. Or, better yet, head to your local library and talk to a librarian. They are a super knowledgeable bunch who love helping their patrons find answers! "
49 " Science fiction is an incredibly diverse genre. From space operas to alternate histories to steampunk, the boundaries of this genre reach as far as the author’s imagination. The only hard and fast rule is the world, actions, characters, inventions, and plot must be scientifically plausible. "
50 " Mixing Genres So by now you may have selected three genres and a style. We need to whittle that down. While novice authors tend to think blending genres makes them stand out, it does the opposite. "
51 " Inspirational fiction is the proper name for religious or Christian fiction. These stories feature God-fearing characters—predominantly Christian—who live according to the values of their faith or who, after making a series of unfortunate mistakes, experience a profound conversion to that lifestyle. "
52 " The thriller genre keeps the reader at the edge of her seat as she watches the protagonist overcome extraordinary obstacles in a race against time. "
53 " Brainstormed and borrowed eight story ideas—not all of which you got to keep Used author research methods to define your ideal reader, and then printed out a photo to represent that reader Identified your genre(s) and style "
54 " Google your target genre along with the words “readers” and “demographics. "
55 " you “hilarious,” you might be a Humor writer. "
56 " becoming an author means becoming a small—or large—business owner. "
57 " about them makes them so different from the others? Is it genre? Target audience? Tone? By thinking about how these ideas differ, it will be easier to determine how the other ideas are the same. "
58 " Boiled your brand down to a single sentence and to three brand buzz words Determined whether you need a new pen name Formed a plan for your evolving interests and abilities And, most importantly, discovered what readers will love about your writing! "
59 " To identify those expectations, you must first identify your reader. Let’s do that now. "
60 " Record any common themes these reviewers mention over and over again, and you’ve just created an invaluable “cheat sheet” to writing your genre. "