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61 " utiliza la idea de tu contrincante para conseguir lo que deseas. Practica el jiu-jitsu retórico empleando los movimientos de tu rival para hacerle perder el equilibrio. "
― Jay Heinrichs , Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion
62 " We see a kind of tattoo and assume a gang member. Or we hear an accent and assume a terrorist. Politicians play off this conclusion-leaping. They use our leaping to manipulate us. Not so with cats. Being predators, they think more simply. If they fail to understand us, it’s probably our fault. "
― Jay Heinrichs , How to Argue with a Cat: A Human's Guide to the Art of Persuasion
63 " Tullius Cicero said: “The eyes are the window to the soul. "
64 " Blame has to do with a crime committed in the past. Values is all about the present: who’s good and who’s bad. future—a fix that makes for a better tomorrow and drier cats. "
65 " People still love a well-delivered talk; the top professional speakers charge more per person than a Bruce Springsteen concert. "
66 " This technique works for humans as well. If you have a kid who is reluctant to get dressed, give her a choice of clothing. That makes her feel powerful. Wrong: Would you please get dressed? Right: Which do you want to wear, the red shirt or the blue one? "
67 " For persuasive purposes, the opinion of your audience is as good as what it knows, and what it thinks is true counts the same as the truth. "
68 " Is he paying attention? A distracted audience is much harder to persuade. When you argue with your cat, you must entertain him. "
69 " The technical term for this shotgun marriage of contrasting thoughts is antithesis, meaning “opposing idea. "
70 " The ancient Romans would call the Ironman’s brand appeal argumentum a fortiori, “argument from strength.” Its logic goes like this: if something works the hard way, it’s more likely to work the easy way. Advertisers favor the argument from strength. Years ago, Life cereal ran an ad with little Mikey the fussy eater. His two older brothers tested the cereal on him, figuring that if Mikey liked it, anybody would. And he liked it! An argumentum a fortiori cereal ad. "
71 " Aristotle himself said that to get someone to take an action you need to build desire. "
72 " A good posture makes you almost as respectable as a cat. People will see you as a confident person. They may even ask if you’ve been working out. A good posture can give the appearance of losing 10 to 20 pounds. "
73 " Tell each person that you want to know how he became so successful in his profession. It’s the equivalent of placing a piece of chicken on a ramp. "
74 " Most people are glad to talk about their successes. "
75 " Daniel Webster picked up rhetoric at Dartmouth by joining a debating society, the United Fraternity, which had an impressive classical library and held weekly debates. Years later, the club changed its name to Alpha Delta and partied its way to immortality by inspiring the movie Animal House. To the brothers’ credit, they didn’t forget their classical heritage entirely; hence the toga party. "
76 " And the very, very worst thing you can do to angry cats or people is tell them to calm down. "
77 " And the very, very worst thing you can do to angry cats or people is tell them to calm down. Telling someone to calm down implies that his anger is his own fault. Anyone who’s angry believes that someone else, not him, is to blame. "
78 " And if he thinks you’re to blame, and you’re the one telling him to calm down…well! Keep a respectful distance from his claws. "
79 " The argument which is made by a man’s life is of more weight than that which is furnished by words. —ISOCRATES "
80 " Encontrarás nuestras pruebas y ejercicios de esa sección, además de vídeos y entradas de blog, en ArgueLab.com. "