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" An example of the first type is the self-guided torpedo, or the interceptor missile. The target or goal is known—an enemy ship or plane. The objective is to reach it. Such machines must “know” the target they are shooting for. They must have some sort of propulsion system that propels them forward in the general direction of the target. They must be equipped with “sense organs” (radar, sonar, heat perceptors, etc.), which bring information from the target. These “sense organs” keep the machine informed when it is on the correct course (positive feedback) and when it commits an error and gets off course (negative feedback). The machine does not react or respond to positive feedback. It is doing the correct thing already and “just keeps on doing what it is doing.” There must be a corrective device, however, that will respond to negative feedback. When negative feedback informs the mechanism that it is “off the beam,” too far to the right, the corrective mechanism automatically causes the rudder to move so that it will steer the machine back to the left. If it “overcorrects” and heads too far to the left, this mistake is made known through negative feedback, and the corrective device moves the rudder so it will steer the machine back to the right. The torpedo accomplishes its goal by going forward, making errors, and continually correcting them. By a series of zigzags it literally gropes its way to the goal. Dr. Norbert Wiener, who pioneered the development of goal-seeking mechanisms in World War II, believes that something very similar to the foregoing happens in the human nervous system whenever you perform any purposeful activity—even in such a simple goal-seeking situation as picking up a pen from a desk. "
― Maxwell Maltz , Psycho-Cybernetics, A New Way to Get More Living Out of Life
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" Dorothea Brande tells in her charming book Wake Up and Live how this one idea enabled her to become more productive and successful as a writer, and to draw on talents and abilities she never knew she had. She had been both curious and amazed after witnessing a demonstration in hypnosis. Then she happened to read one sentence written by psychologist F. M. H. Myers, which she says changed her whole life. The sentence by Myers explained that the talents and abilities displayed by hypnotic subjects were due to a “purgation of memory” of past failures while in the hypnotic state. If this were possible under hypnosis, Miss Brande asked herself—if ordinary people carried around within themselves talents, abilities, powers that were held in and not used merely because of memories of past failures—why couldn’t a person in the wakeful state use these same powers by ignoring past failures and “acting as if it were impossible to fail”? She determined to try it. She would act on the assumption that the powers and abilities were there—and that she could use them—if only she would go ahead and “ACT AS IF,” instead of in a tentative halfhearted way. Within a year her production as a writer had increased many times and so had her sales. A rather surprising result was that she discovered a talent for public speaking, became much in demand as a lecturer—and enjoyed it, whereas previously she had not only shown no talent for lecturing, but disliked it intensely. "
― Maxwell Maltz , Psycho-Cybernetics, A New Way to Get More Living Out of Life
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" Your built-in Success Mechanism must have a goal or “target.” This goal, or target, must be conceived of as “already in existence—now” either in actual or potential form. It operates by either (1) steering you to a goal already in existence or (2) “discovering” something already in existence. 2. The automatic mechanism is teleological, that is, it operates or must be oriented to “end results” goals. Do not be discouraged because the “means whereby” may not be apparent. It is the function of the automatic mechanism to supply the means whereby when you supply the goal. Think in terms of the end result, and the means whereby will often take care of themselves. The means by which your Success Mechanism works often take care of themselves and do so effortlessly when you supply the goal to your brain. The precise action steps will come to you without stress, tension, or worry about how you are going to accomplish the result you seek. Many people make the mistake of interfering with their Success Mechanism by demanding a how before a goal is clearly established. After you’ve formed a mental image of the goal you seek to create, the how will come to you—not before. Remain calm and relaxed and the answers will arrive. Any attempt to force the ideas to come will not work. As Brian Tracy wrote, “In all mental workings, effort defeats itself.” 3. Do not be afraid of making mistakes, or of temporary failures. All servo-mechanisms achieve a goal by negative feedback, or by going forward, making mistakes, and immediately correcting course. 4. Skill learning of any kind is accomplished by trial and error, mentally correcting aim after an error, until a “successful” motion, movement, or performance has been achieved. After that, further learning, and continued success, is accomplished by forgetting the past errors, and remembering the successful response, so that it can be imitated. 5. You must learn to trust your Creative Mechanism to do its work and not “jam it” by becoming too concerned or too anxious as to whether it will work or not, or by attempting to force it by too much conscious effort. You must “let it” work, rather than “make it” work. This trust is necessary because your Creative Mechanism operates below the level of consciousness, and you cannot “know” what is going on beneath the surface. Moreover, its nature is to operate spontaneously according to present need. Therefore, you have no guarantees in advance. It comes into operation as you act and as you place a demand on it by your actions. You must not wait to act until you have proof—you must act as if it is there, and it will come through. “Do the thing and you will have the power,” said Emerson. "
― Maxwell Maltz , Psycho-Cybernetics, A New Way to Get More Living Out of Life
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" These observations led me into a new career. Some years ago I became convinced that the people who consult a plastic surgeon need more than surgery and that some of them do not need surgery at all. If I were to treat these people as patients, as a whole person rather than as merely a nose, ear, mouth, arm, or leg, I needed to be in a position to give them something more. I needed to be able to show them how to obtain a spiritual face-lift, how to remove emotional scars, how to change their attitudes and thoughts as well as their physical appearance. "
― Maxwell Maltz , Psycho-Cybernetics, A New Way to Get More Living Out of Life
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" In his book The Conquest of Happiness, Bertrand Russell says, “I was not born happy. As a child, my favorite hymn was: ‘Weary of earth and laden with my sin.’ In adolescence, I hated life and was continually on the verge of suicide, from which, however, I was restrained by the desire to know more mathematics. Now, on the contrary, I enjoy life; I might almost say that with every year that passes I enjoy it more. . . . Very largely it is due to a diminishing preoccupation with myself. Like others who had a Puritan education, I had the habit of meditating on my sins, follies, and shortcomings. I seemed to myself—no doubt justly—a miserable specimen. Gradually I learned to be indifferent to myself and my deficiencies; I came to center my attention increasingly upon external objects: the state of the world, various branches of knowledge, individuals for whom I felt affection. "
― Maxwell Maltz , Psycho-Cybernetics, A New Way to Get More Living Out of Life
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" Today I am more convinced than ever that what each of us really wants, deep down, is more life. Happiness, success, peace of mind, or whatever your own conception of supreme good may be, is experienced in its essence as more life. When we experience expansive emotions of happiness, self-confidence, and success, we enjoy more life. And to the degree that we inhibit our abilities, frustrate our God-given talents, and allow ourselves to suffer anxiety, fear, self-condemnation, and self-hate, we literally choke off the life force available to us and turn our backs on the gift which our Creator has made. To the degree that we deny the gift of life, we embrace death. "
― Maxwell Maltz , Psycho-Cybernetics, A New Way to Get More Living Out of Life
