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1 " There is nothing common sensical about selling . If that was the case everybody would be a billionaire "
― Dharmendra Rai , The Invisible Selling Book , Behavioural Economics & More
2 " Most books in the world are written to cure insomnia . This one is to cure inaction "
3 " Most people are under the impression that if they know about a subject or an industry they don’t need to understand invisible selling By that logic the guy with the best memory in an industry should be the most successful person in that industry - never happens "
4 " Past success is not just not a guarantee of future success - it is a strong indicator of future failure because success builds ego & a know it all approach which can be fatal "
5 " Most people including senior sales & marketing professionals in Fortune 500 companies do not know much about the latest evidence based sales strategies "
6 " Most people pick up a book without any clear objective . That is why most of them don’t finish reading that book . Most that finish reading a book don’t understand it . Most that understand don’t remember . Most that remember – don’t implement ! & hence most book buyers are just wasting their time ! "
7 " Invisible Selling is like a superpower . It can be used like Superman or like General Zod. I request you to use it like Superman & not like Zod "
8 " Most books just drone on & on till you feel like tearing your hair & blurting out “ Is there a point here ? "
9 " Traditional economics assumes that every human being has a super computer between his ears , knows everything , analyzes everything & decides logically . No human being works that way "
10 " Plenty of people take great pride in their intuition & fail badly . Most of the best decisions in the word have been counter intuitive "
11 " Most books use simplistic statements like “ Focus on what you want & not on what you don’t want “ or “ To really become rich you need to know how to earn money “ which are silly & don’t tell you what exactly to do "
12 " People having a high IQ tend to be good only at certain types of thinking "
13 " People will do anything for FREE – even pay for it ! "
14 " Want to be a business superman ? Be a favourman ! "
15 " 2 Rules For Success#1 : Never Reveal All You Know "
16 " People’s brains have changed & are changing everyday ( & in some ways have remain unchanged for millions of years ) "
17 " Invisible Selling is so non linear that people with a high IQ cannot just stumble upon Invisible Selling They have to study it "