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Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability QUOTES

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability QUOTES

1 " In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy known as satisficing. "

― Steve Krug , Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

2 " Sometimes time spent reinventing the wheel results in a revolutionary new rolling device. But sometimes it just amounts to time spent reinventing the wheel. "

― Steve Krug , Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

3 " And not just the right thing; it’s profoundly the right thing to do, because the one argument for accessibility that doesn’t get made nearly often enough is how extraordinarily better it makes some people’s lives. How many opportunities do we have to dramatically improve people’s lives just by doing our job a little better? "

― Steve Krug , Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

4 " If there's one thing you learn by working on a lot of different Web sites, it's that almost any design idea--no matter how appallingly bad--can be made usable in the right circumstances, with enough effort. "

― Steve Krug , Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

5 " Don't make me think "

― Steve Krug , Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

6 " It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice. "

― Steve Krug , Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

7 " If you want a great site, you’ve got to test. After you’ve worked on a site for even a few weeks, you can’t see it freshly anymore. You know too much. The only way to find out if it really works is to test it. "

― Steve Krug , Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

8 " Get rid of half the words on each page, then get rid of half of what’s left. "

― Steve Krug , Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

9 " Your primary role should be to share what you know, not to tell people how things should be done. "

― Steve Krug , Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

10 " Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions are absolutely necessary, cut them back to a bare minimum. "

― Steve Krug , Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

11 " Happy talk must die "

― Steve Krug , Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

12 " The problem is there are no simple “right” answers for most Web design questions (at least not for the important ones). What works is good, integrated design that fills a need—carefully thought out, well executed, and tested. "

― Steve Krug , Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

13 " If you can’t make something self-evident, you at least need to make it self-explanatory. "

― Steve Krug , Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

14 " It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice. —KRUG’S SECOND LAW OF USABILITY "

― Steve Krug , Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

15 " As a rule, conventions only become conventions if they work. "

― Steve Krug , Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

16 " The more you watch users carefully and listen to them articulate their intentions, motivations, and thought processes, the more you realize that their individual reactions to Web pages are based on so many variables that attempts to describe users in terms of one-dimensional likes and dislikes are futile and counter-productive. Good design, on the other hand, takes this complexity into account. "

― Steve Krug , Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

17 " The main thing you need to know about instructions is that no one is going to read them—at least not until after repeated attempts at “muddling through” have failed. "

― Steve Krug , Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

18 " Keep it simple, so you'll keep doing it. "

― Steve Krug , Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

19 " The fact that the people who built the site didn’t care enough to make things obvious—and easy—can erode our confidence in the site and the organization behind it. "

― Steve Krug , Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

20 " If something requires a large investment of time—or looks like it will—it’s less likely to be used. "

― Steve Krug , Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability