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1 " What is to be gained if we are so intent in reaching out to the unchurched that we then unchurch the reached? "
― David F. Wells , The Courage to Be Protestant: Truth-lovers, Marketers, and Emergents in the Postmodern World
2 " The unchurched kids laughed at the Bible studies based on television shows or songs of the moment. They weren't impressed at all by the video clips provided by the denomination's publisher, or by the knock-off Christian boy bands crooning about the hotness of sexual purity. What riveted their attention wasn't what was relatable to them but what wasn't. "
― Russell Moore
3 " To give the whole store away to match what this year's market says the unchurched want is to have the people who know least about the faith determine most about its expression. "
― Martin E. Marty
