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1 " When Suzie introduced Helen, she told the audience that one of the best things about books is that they are an interactive art form: that while the author may describe in some detail how a character looks, it is the reader's imagination that completes the image, making it his or her own. " That's why we so often don't like movies made from books, right?" Suzie said. " We don't like someone else's interpretation of what we see so clearly." She talked, too, about how books educate and inspire, and how they soothe the soul-" like comfort food without the calories," she said. She talked about the tactile joys of reading, the feel of a page beneath one's fingers; the elegance of typeface on a page. She talked about how people complain that they don't have time to read, and reminded them that if they gave up half an hour of television a day in favor of reading, they could finish twenty-five books a year. " Books don't take time away from us," she said. " They give it back. In this age of abstraction, of multitasking, of speed for speed's sake, they reintroduce us to the elegance-and the relief!-of real, tick-tock time. "
2 " It's not a remarkable note except for one thing. The typeface Tony used to print it is the exact typeface Kubrick used for the posters and title sequences of 'Eyes Wide Shut' and '2001'.'It's Futura Extra Bold,' explains Tony. 'It was Stanley's favorite typeface. It's sans serif. He liked Helvetica and Univers too. Clean and elegant.''Is this the kind of thing you and Kubrick used to talk about?' I asked.'God, yes,' says Tony. 'Sometimes late into the night. I was always trying to persuade him to turn away from them. But he was wedded to his sans serifs. "
― Jon Ronson , Lost At Sea: The Jon Ronson Mysteries
3 " NEWSPAPER: What great paper is the Earth; what a typeface is the Day; what ink is the Night! – Everyone prints, everyone reads; no one understands. "
4 " To make a simple change of a typeface can instantly transform text which had the appearance and tone of a joyous announcement to suddenly convey that of a somber tragedy. "
― Paul Babicki , Netiquette IQ: A Comprehensive Guide to Improve, Enhance and Add Power to Your Email
5 " I think a lot of people overlook the importance of the menu as a marketing tool and a way of communicating to the customer what the ambition of their restaurant is. Not only the typeface and the design, but what is it printed on? Is it cheap-looking? Is it the right kind of paper for that restaurant? "
