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1 " Nowadays, ads don't just sell a product. They sell an attitude! Look at this one! Here's a cool guy saying nobody tells him what to do. He does whatever he wants and he buys this product as a reflection of that independence. So basically, this maverick is urging everyone to express his individuality through conformity in brand-name selection? "
― Bill Watterson , There's Treasure Everywhere (Calvin and Hobbes #10)
2 " With a book, you're guaranteed the audience has a certain skill level and that the audience has to make an ongoing effort to consume this product and that the project is being consumed by just one person at a time. I really want to play to that strength because it's one of the few advantages books still have. "
