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1 " The night of the fireworks changed the course of many lives in England, though no one suspected the dark future as hundreds of courtiers stared, faces upturned in delight, at the starbursts of crimson, green, and gold that lit up the terraces, gardens, and pleasure grounds of Rosethorn House, the country home of Richard, Baron Thornleigh. That night, no one was more proud to belong to the baron’s family than his eighteen-year-old ward, Justine Thornleigh; she had no idea that she would soon cause a deadly division in the family and ignite a struggle between two queens. Yet she was already, innocently, on a divergent path, for as Lord and Lady Thornleigh and their multitude of guests watched the dazzle of fireworks honoring the spring visit of Queen Elizabeth, Justine was hurrying away from the public gaiety. Someone had asked to meet her in private. "
2 " When the Starbursts cost a cent apiece, the average number of candies per customer was 3.5, but when the price went down to zero, the average went down to 1.1 per customer. The students limited themselves to a large degree when the candy was free. In fact, almost all the students applied a very simple social-norm rule in this situation—they politely took one and only one Starburst. ... What these results mean is that when price is not a part of the exchange, we become less selfish maximizers and start caring more about the welfare of others. We saw this demonstrated by the fact that when the price decreased to zero, customers restrained themselves and took far fewer units. "
― Dan Ariely , Predictably Irrational: The Hidden Forces That Shape Our Decisions
