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1 " The strongest competitive force or forces determine the profitability of an industry and become the most important to strategy formulation. The most salient force, however, is not always obvious. P. 26 "
― Michael E. Porter , HBR's 10 Must Reads on Strategy (including featured article “What Is Strategy?” by Michael E. Porter)
2 " Your typical business just measures the metrics that have to do with the profitability of the business one way or another. But you can have metrics that measure employee happiness and the morale. You can also do direct customer surveys you can track it over time. You can do supplier satisfaction scores as well. "
3 " Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands. "
