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1 " I Came away from the U.S. Memory Championship eager to find out how Ed and Lukas did it. Were these just extraordinary individuals, pridigies from the long tail of humanity's bell curve, or was there something we could all learn from their talents? "
― Joshua Foer , Moonwalking with Einstein: The Art and Science of Remembering Everything
2 " What people intuitively grasped was the new efficiences in distribution, manufacturing, and marketing were changing the definition of what was commercially viable across the board. The best way to describe these forces is that they are turning unprofitable customers, products, and markets into profitable ones. Although this phenomenon is most obvious in entertainment and media, it's an easy leap to eBay to see it at work more broadly, from cars to crafts. Seen broadly, it's clear that the story of the Long Tail is really about the economics of abundance - what happens when the bottlenecks and stand between supply and demand in our culture start to disappear and everything becomes available to everyone. "
― Chris Anderson , The Long Tail: Why the Future of Business is Selling Less of More
