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1 " What is thus improperly regarded as profit, instead of as part of capital, is consumed by the entrepreneur or passed on either to the consumer in the form of price-reductions that would not otherwise have been made or to the labourer in the form of higher wages, and the government proceeds to tax it as income or profits. In any case, consumption of capital results from the fact that monetary depreciation falsifies capital accounting. "
― Ludwig von Mises , The Theory of Money and Credit
2 " Consuming pornography does not lead to more sex, it leads to more porn. Much like eating McDonalds everyday will accustom you to food that (although enjoyable) is essentially not food, pornography conditions the consumer to being satisfied with an impression of extreme sex rather than the real. "
― Virginie Despentes
3 " One day stores will no longer have gender classifications. Instead the consumer decides how and what they want, rather than the social engineering of corporations. The concept of gender will be extinct. "
― Lorin Morgan-Richards
4 " Following imprinting, valuations become locally coherent, as the consumer attempts to reconcile future decisions of a " similar kind" with the initial one. This creates an illusion of order, because consumers' coherent responses to subsequent changes in conditions disguise the arbitrary nature of the initial, foundation choice. "
5 " The test of an economic system lies in the choices it offers, the alternatives that are open to the people living under it. When choices are limited by coercion of one sort or another, the system must fall short of meeting the test in greater or less degree. The virtue of a free system – i.e., competitive capitalism – is that it allows energy to flow uncoerced into a thousand-and-one different forms, expanding goods, services, and jobs in a myriad, unpredictable ways. Every day, under such a system, a consumer’s plebiscite (the phrase is Ludwig von Mises‘) is held, the vote being counted in whatever money unit is the handiest. With his votes the consumer directs production, forcing or luring energy, brains and capital to obey his will. "
6 " An Authorpreneur focuses on establishing one's brand to the consumer using different avenues to promote their work. "
― Geraldine Solon , Authorpreneur in Pajamas
7 " It's not just a matter of poor willpower on the part of the consumer and a give-the-people-what-they-want attitude on the part of the food manufacturers. What I found, over four years of research and reporting, was a conscious effort... to get people hooked on foods that are convenient and inexpensive. "
8 " Now is the most exciting time in fashion. Women are controlling their destiny now, the consumer is more knowledgeable, and I have to be better every single day. "
9 " Medical tourism can be considered a kind of import: instead of the product coming to the consumer, as it does with cars or sneakers, the consumer is going to the product. "
10 " The window was open for us to play in the consumer as data, voice, video came together. This is where you have to have the courage to take good business risks because if you don't, you never win. "
11 " Southern political personalities, like sweet corn, travel badly. They lose flavor with every hundred yards away from the patch. By the time they reach New York, they are like Golden Bantam that has been trucked up from Texas - stale and unprofitable. The consumer forgets that the corn tastes different where it grows. "
12 " Why not premiere movies on Netflix the same day they're opening in theaters? Listen to the consumer give the consumer what they want. "
13 " In e-commerce, your prices have to be better because the consumer has to take a leap of faith in your product. "
14 " In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down. "
15 " Disco deserved a better name, a beautiful name because it was a beautiful art form. It made the consumer beautiful. The consumer was the star. "
16 " Many people want the government to protect the consumer. A much more urgent problem is to protect the consumer from the government. "
― Milton Friedman
17 " Despite massive evidence to the contrary, libertarians hold tight to their romantic concept of capitalism, which, freed from government interference, serves the consumer with the best products at the lowest prices. "
