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12 " From the Bridge”The Importance of HistoryNot all that many years ago the Importance of history would have been a “no brainer!” People understood that there was very little new under the sun, and history was a good barometer to the future. “Those that fail to heed history are doomed to repeat it, “was an adage frequently heard. It gave us a perspective by which to stabilize our bearings and allowed us to find one of the few ways by which we could understand who we are. The myth that George Washington, not being able to lie, admitted to chopping down his father’s favorite cherry tree helped us create a moral compass. Abraham Lincoln’s moniker “Honest Abe,” took root when he worked as a young store clerk in New Salem, IL. The name stuck before he became a lawyer or a politician. His writings show that he valued honesty and in 1859 when he ran for the presidency the nickname became his campaign slogan. However, apparently ”Honest Abe” did lie about whether he was negotiating with the South to end the war and also knowingly concealed some of the most lethal weapons ever devised during the Civil War." These however, were very minor infractions when compared to what we are now expected to believe from our politicians.Since World War II the pace of life has moved faster than ever and may actually have overrun our ability to understand the significance and value of our own honesty. We no longer turn to our past for guidance regarding the future; rather we look into our future in terms of what we want and how we will get it. We have developed to the point that we are much smarter than our ancestors and no longer need their morality and guidance. What we don’t know we frequently fabricate and in most cases, no one picks up on it and if they do, it really doesn’t seem to matter. In short the past has become outdated, obsolete and therefore has become largely irrelevant to us. Being less informed about our past is not the result of a lack of information or education, but of ambivalence and indifference. Perhaps history belongs to the ages but not to us. To a great extent we as a people really do not believe that history matters very much, if at all. My quote “History is not owned solely by historians. It is part of everyone’s heritage,” was written for the opening page of my award winning book “The Exciting Story of Cuba.” Not only is it the anchor holding our Ship of State firmly secure, it is the root of our very being. Yes, history is important. In centuries past this statement would have been self-evident. Our predecessors devoted much time and effort in teaching their children history and it helped provide the foundation to understanding who they were. It provided them a reference whereby they could set their own life’s goals. However society has, to a great extent, turned its back on the past. We now live in an era where the present is most important and our future is being built on shifting sand. We, as a people are presently engaged in a struggle for economic survival and choose to think of ourselves in terms of where wind and tide is taking us, rather than where we came from. We can no longer identify with our ancestors, thus they are no longer relevant. Their lives were so different from our own that they no longer can shed any light on our experience or existence. Therefore, in the minds of many of us, the past no longer has the value it once had nor do we give it the credence it deserves. As in war, the truth is the first victim; however this casualty threatens the very fabric of our being. When fact and fiction are interchanged to satisfy the moment, the bedrock of history in undermined. When we depend on the truth to structure our future, it is vital that it be based on truthful history and the honesty of those who write it. It is a crime without penalty when our politicians tell us lies. In fact they are often shamefully rewarded; encouraging them to become even more blatant in the lies they tell. "

20 " THE ORGANIC FOODS MYTHA few decades ago, a woman tried to sue a butter company that had printed the word 'LITE' on its product's packaging. She claimed to have gained so much weight from eating the butter, even though it was labeled as being 'LITE'. In court, the lawyer representing the butter company simply held up the container of butter and said to the judge, " My client did not lie. The container is indeed 'light in weight'. The woman lost the case.In a marketing class in college, we were assigned this case study to show us that 'puffery' is legal. This means that you can deceptively use words with double meanings to sell a product, even though they could mislead customers into thinking your words mean something different. I am using this example to touch upon the myth of organic foods. If I was a lawyer representing a company that had labeled its oranges as being organic, and a man was suing my client because he found out that the oranges were being sprayed with toxins, my defense opening statement would be very simple: " If it's not plastic or metallic, it's organic." Most products labeled as being organic are not really organic. This is the truth. You pay premium prices for products you think are grown without chemicals, but most products are. If an apple is labeled as being organic, it could mean two things. Either the apple tree itself is free from chemicals, or just the soil. One or the other, but rarely both. The truth is, the word 'organic' can mean many things, and taking a farmer to court would be difficult if you found out his fruits were indeed sprayed with pesticides. After all, all organisms on earth are scientifically labeled as being organic, unless they are made of plastic or metal. The word 'organic' comes from the word 'organism', meaning something that is, or once was, living and breathing air, water and sunlight.So, the next time you stroll through your local supermarket and see brown pears that are labeled as being organic, know that they could have been third-rate fare sourced from the last day of a weekend market, and have been re-labeled to be sold to a gullible crowd for a premium price. I have a friend who thinks that organic foods have to look beat up and deformed because the use of chemicals is what makes them look perfect and flawless. This is not true. Chemical-free foods can look perfect if grown in your backyard. If you go to jungles or forests untouched by man, you will see fruit and vegetables that look like they sprouted from trees from Heaven. So be cautious the next time you buy anything labeled as 'organic'. Unless you personally know the farmer or the company selling the products, don't trust what you read. You, me, and everything on land and sea are organic.Suzy Kassem,Truth Is Crying "