1
" Stored personal memories along with handed down collective memories of stories, legends, and history allows us to collate our interactions with a physical and social world and develop a personal code of survival. In essence, we all become self-styled sages, creating our own book of wisdom based upon our studied observations and practical knowledge gleaned from living and learning. What we quickly discover is that no textbook exist how to conduct our life, because the world has yet to produce a perfect person – an ideal observer – whom is capable of handing down a concrete exemplar of epistemic virtues. We each draw upon the guiding knowledge, theories, and advice available for us in order to explore the paradoxes, ironies, inconsistencies, and the absurdities encountered while living in a supernatural world. We mold our personal collection of information into a practical practicum how to live and die. Each day we define and redefine who we are, determine how we will react today, and chart our quest into an uncertain future. "
― , Dead Toad Scrolls
10
" To measure market needs, I would watch carefully what customers do, not simply listen to what they say. Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group. Thus, observations indicate that auto users today require a minimum cruising range (that is, the distance that can be driven without refueling) of about 125 to 150 miles; most electric vehicles only offer a minimum cruising range of 50 to 80 miles. Similarly, drivers seem to require cars that accelerate from 0 to 60 miles per hour in less than 10 seconds (necessary primarily to merge safely into highspeed traffic from freeway entrance ramps); most electric vehicles take nearly 20 seconds to get there.
And, finally, buyers in the mainstream market demand a wide array of options, but it would be impossible for electric vehicle manufacturers to offer a similar variety within the small initial unit volumes that will characterize that business. According to almost any definition of functionality used for the vertical axis of our proposed chart, the electric vehicle will be deficient compared to a gasolinepowered car.
This information is not sufficient to characterize electric vehicles as disruptive, however. They will only be disruptive if we find that they are also on a trajectory of improvement that might someday make them competitive in parts of the mainstream market.
The trajectories of performance improvement demanded in the market—whether measured in terms of required acceleration, cruising range, or top cruising speed—are relatively flat. This is because traffic laws impose a limit on the usefulness of ever-more-powerful cars, and demographic, economic, and geographic considerations limit the increase in commuting miles for the average driver to less than 1 percent per year.
At the same time, the performance of electric vehicles is improving at a faster rate—between 2 and 4 percent per year—suggesting that sustaining technological advances might indeed carry electric vehicles from their position today, where they cannot compete in mainstream markets, to a position in the future where they might. "
― Clayton M. Christensen
11
" For Oscar, high school was the equivalent of a medieval spectacle, like being put in the stocks and forced to endure the peltings and outrages of a mob of deranged half-wits, an experience from which he supposed he should have emerged a better person, but that’s not really what happened—and if there were any lessons to be gleaned from the ordeal of those years he never quite figured out what they were. He walked into school every day like the fat lonely nerdy kid he was, and all he could think about was the day of his manumission, when he would at last be set free from its unending horror. Hey, Oscar, are there faggots on Mars?—Hey, Kazoo, catch this. The first time he heard the term moronic inferno he know exactly where it was located and who were its inhabitants. "
― Junot Díaz , The Brief Wondrous Life of Oscar Wao