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1 " Although both home and mental illness are complex, modern ideas, we have fallen into the habit of using phrases such as " housing the homeless" and " treating the mentally ill" as if we knew what counts as housing a homeless person or what it means to treat mental illness. But we do not. We have deceived ourselves that having a home and being mentally healthy are our natural conditions, and that we become homeless or mentally ill as a result of " losing" our homes or our minds. The opposite is the case. We are born without a home and without reason, and have to exert ourselves and are fortunate if we succeed in building a secure home and a sound mind. "
2 " Among these temperamentally unhappy campers are " reactant" personalities, who focus on what they often wrongly perceive as others' attempts to control them. In one experiment, some of these touchy individuals were asked to think of two people they knew: a bossy sort who advocated hard work and a mellow type who preached la dolce vita. Then, one of the names was flashed before the subjects too briefly to register in their conscious awareness. Next, the subjects were given a task to perform. Those who had been exposed to the hard-driving name performed markedly worse than those exposed to the easygoing name. Even this weak, subliminal attention to an emotional cue that suggested control was enough to get their reactant backs up and cause them to act to their own disadvantage. All relationships involve give-and-take and cooperation, so a person who habitually attends to ordinary requests or suggestions like a bull to a red flag is in for big trouble in both home and workplace. "
3 " The Strauss Group identified water as a strategic category presenting significant business opportunity in line with the Group's long term business strategy and vision. We view the development of a technology that enables high quality drinking water for both home and offices as a means to improve the quality of life of millions of people. "
