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1 " Thirty years ago my older brother, who was ten years old at the time, was trying to get a report written on birds that he'd had three months to write, which was due the next day. We were out at our family cabin in Bolinas, and he was at the kitchen table close to tears, surrounded by binder paper and pencils and unopened books about birds, immobilized by the hugeness of the task ahead. Then my father sat down beside him put his arm around my brother's shoulder, and said, " Bird by bird, buddy. Just take it bird by bird. "
2 " The franchise and the virus work on the same principle, what thrives in one place will thrive in another. You just have to find a sufficiently virulent business plan, condense it into a three-ring binder ― its DNA ― Xerox it, and embed it in the fertile line of a well-traveled highway, preferably one with a left turn lane. Then the growth will expand until it runs up against its property lines. "
― Neal Stephenson , Snow Crash
3 " So that's how we end up helping Aviva pick out a male escort. Even Darcy is impressed with Eugene's organization; each profile in the boy binder has two pictures, a head shot and a full-body shot, and lists essential information: age, school, height, weight, extracurriculars, hobbies, and dance ability (which ranges from " occasional Dance Dance Revolution participation" to " so good he could back up the Biebs" ). "
