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1 " The movie Koyaanisqatsi shows non-commented time-lapse footage and focuses our attention on the very rhythm of our civilized modern life and nature. A marijuana high can do something for a user similar to what this time-lapse footage does. The enhancement of episodic memory and the acceleration of associative streams of memories can alter and enhance our recognition of patterns in our lives in various ways. If we are presented with quick associative chains of past experiences, we can see a pattern in a body of information that is usually not at once presented to our “inner eye” as such. "
― Sebastian Marincolo
2 " Atmosphere, not action, is the great desideratum of weird fiction. Indeed, all that a wonder story can ever be is a vivid picture of a certain type of human mood. The moment it tries to be anything else it becomes cheap, puerile, and unconvincing. Prime emphasis should be given to subtle suggestion - imperceptible hints and touches of selective associative detail which express shadings of mood and build up a vague illusion of the strange reality of the unreal. Avoid bald catalogues of incredible happenings which can have no substance or meaning apart from a sustaining cloud of colour and symbolism. "
― H.P. Lovecraft , Notes On Writing Weird Fiction
3 " Characteristics of System 1: • generates impressions, feelings, and inclinations; when endorsed by System 2 these become beliefs, attitudes, and intentions • operates automatically and quickly, with little or no effort, and no sense of voluntary control • can be programmed by System 2 to mobilize attention when a particular pattern is detected (search) • executes skilled responses and generates skilled intuitions, after adequate training • creates a coherent pattern of activated ideas in associative memory • links a sense of cognitive ease to illusions of truth, pleasant feelings, and reduced vigilance • distinguishes the surprising from the normal • infers and invents causes and intentions • neglects ambiguity and suppresses doubt • is biased to believe and confirm • exaggerates emotional consistency (halo effect) • focuses on existing evidence and ignores absent evidence (WYSIATI)• generates a limited set of basic assessments • represents sets by norms and prototypes, does not integrate• matches intensities across scales (e.g., size to loudness) • computes more than intended (mental shotgun) • sometimes substitutes an easier question for a difficult one (heuristics) • is more sensitive to changes than to states (prospect theory)* • overweights low probabilities* • shows diminishing sensitivity to quantity (psychophysics)* • responds more strongly to losses than to gains (loss aversion)* • frames decision problems narrowly, in isolation from one another* "
― Daniel Kahneman , Thinking, Fast and Slow
4 " There's a scientific hypothesis that every person's name is a primary suggestive command that contains the entire script of their life in highly concentrated form. . . . According to this point of view, there is only a limited number of names, because society only needs a limited number of human types. Just a few models of worker and warrior ants, if I could put it like that. And everybody's psyche is preprogrammed at a basic level by the associative semantic fields that their first name and surname activate. "
― Victor Pelevin , The Sacred Book of the Werewolf
5 " Memory offers up its gifts only when jogged by something in the present. It isn't a storehouse of fixed images and words, but a dynamic associative network in the brain that is never quiet and is subject to revision each time we retrieve an old picture or old words. "
― Siri Hustvedt , The Sorrows of an American
6 " We build a self-image from stored memories including a swarm of physical and social interactions, evocative emotions, and other associative experiences. Selfhood also comes from the language, symbols, and artifacts, which potent combinations create cultural beliefs. We build a self upon real as well as imaginary experiences. A person’s rational and irrational beliefs forge a sense of self. The books that we read, the music we listen to, the films we watch, and what church or other social gatherings we attend constitute meaningful activities that congeal and work together to shape our sense of identity. Cultural determinants drive how we work, play, worship, and raise our children. Culture has its own sources of reinforcement that can influence members of society to adopt an interdependent, communal sense of self, or an independent, individualistic sense of self. Culture is not fate, but none of us is immune from the great octopus of culture; its tentacles touch us every direction that we turn. Our self-identity is subtlety influenced by the prevailing political-social culture as well as affected by our perceived social status, economic or otherwise. "
― , Dead Toad Scrolls
7 " As Marcel Proust understood, memory is not exclusively or even predominantly visual. It is synesthetic, a combination and even a confusion of the senses that no simple image can reach or encapsulate. A photograph can act as a spur to memory, it can yield treasures, like looking under your bed and finding the baseball card you were certain you lost. But an image stands mute before the inexpressible delicacy, horror, humor, and associative complexity of our experience. "
8 " Naturally the descendants of survivors meet regularly with phenomena in the course of their lives which, for the parents, are in associative connection with the suppressed fearful memories. These phenomena are carriers of grave memories for the survivor parent. The heightened emotional tension, hyperactivity of the parents and grandparents when the child eats or excretes draws the child's attention to the fact that behind these phenomena lies some unknown, painful, shameful secret. "
9 " The winged word. The mercurial word. The word that is both moth and lamp. The word that is itself and more. the associative word light with meanings. The word not netted by meaning. The exact word wide. The word not whore nor cenobite. The word unlied. "
― Jeanette Winterson , Art and Lies
10 " Doing linear scans over an associative array is like trying to club someone to death with a loaded Uzi. "
11 " Daydreaming is one of the key sources of poetry - a poem often starts as a daydream that finds its way into language - and walking seems to bring a different sort of alertness, an associative kind of thinking, a drifting state of mind. "