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1 " Since we know people like to do business with people who are most like themselves, consider this: Excellent sales people understand that " matching and mirroring" another person’s body language is a powerful technique and subliminal way to develop trust, build rapport, and make their clients more comfortable and engaging. Subtly mirroring the postures, gestures, and body language of your client inspires a kinship of commonality. "
2 " Referring to an event in an untold story is a powerful technique rarely used. "
― Roy H. Williams
