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1 " Feedback doesn’t tell you about yourself. It tells you about the person giving the feedback. In other words, if someone says your work is gorgeous, that just tells you about *their* taste. If you put out a new product and it doesn’t sell at all, that tells you something about what your audience does and doesn’t want. When we look at praise and criticism as information about the people giving it, we tend to get really curious about the feedback, rather than dejected or defensive. "
― Tara Mohr , Playing Big: Find Your Voice, Your Mission, Your Message
2 " In order to create something new, to invent a new product or idea, you need to anticipate where things are headed. That requires a mixture of certain habits of mind. You need to foster imagination, thoroughly understand the origins of past ideas, learn from others’ mistakes, talk to lots of people about ideas and test your hypotheses against people both alive and dead. "
3 " In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down. "
