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1 " To resolve the discrepancy between waves of probability and our commonsense notion of existence, Bohr and Heisenberg assumed that after a measurement is made by an outside observer, the wave function magically “collapses,” and the electron falls into a definitestate—that is, after looking at the tree, we see that it is truly standing. In other words, the process of observation determines the final state of the electron. Observation is vital to existence. "
2 " It is often asserted that, in view of the situation in quantum theory, object and subject can no longer be sharply separated. 1 To use Heitler’s words, the ‘separation of the world into an “objective outside reality”, and “us”, the self-conscious onlookers, can no longer be maintained. Object and subject become inseparable from each other’. 2 This, according to Bohr, is due to ‘the impossibility of any sharp separation between the behaviour of atomic objects and the interaction with the measuring instruments which serve to define the conditions under which the phenomena appear’. 3 Heitler elaborates the point in some detail. ‘One may ask’, he writes, ‘if it is sufficient to carry out a measurement by a self-registering apparatus or whether the presence of an observer is required.’ And he arrives at the conclusion that the self-registering apparatus is insufficient, and that ‘the observer appears, as a necessary part of the whole structure, and in his full capacity as a conscious being’. "
― Karl Popper
3 " Profit isn’t and shouldn’t be the mission of business. The mission of business is to help people. To help your customers, your co-workers, your employees, and your partners. Success is not a number — it’s not X dollars or Y customers — it’s a measurement of VALUE. "
4 " If a measurement matters at all, it is because it must have some conceivable effect on decisions and behaviour. If we can't identify a decision that could be affected by a proposed measurement and how it could change those decisions, then the measurement simply has no value "
