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1 " The great enemy of clear language is insincerity. When there is a gap between one's real and one's declared aims one turns as it were instinctively to long words and exhausted idioms like a cuttlefish squirting out ink. "
2 " The great enemy of clear language is insincerity. When there is a gap between one's real and one's declared aims one turns as if it were instinctively to long words and exhausted idioms like a cuttlefish squirting out ink. "