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1 " Nike used to be known as Blue Ribbon Sports. What's now Sara Lee used to be Consolidated Foods. And Exxon was once Standard Oil Company of New Jersey. These were name changes that worked. But for all the ones that do, there are 10 or 20 that don't. "
2 " I'll make a diet cheesecake, but I'll put it in a Sara Lee box. Or I'll have a huge bowl of pasta, but it's actually just a cup of pasta - the rest is vegetables. It makes me feel less deprived. "
3 " I could be hit by a Sara Lee truck tomorrow. Which is not a bad way of going: 'Richard Simmons Found in a Freeway in Pound Cake and Fudge, With a Smile on His Face.' Let's face it. We don't know anything. "
