QUOTE : In reality, though, almost all voters now had their minds made up. You didn’t need to persuade them of whom to vote for — indeed, you couldn’t persuade them of whom to vote for. What you needed to do was excite the group of them who, if they were going to vote, were going to vote for you. Those people had to register, they had to remember where their polling place was, they had to take time out of their day to go cast a ballot. America isn’t like Australia, where voting is compulsory. We make it both optional and, in many places, difficult, so a winning campaign needs not just supporters but motivated supporters.