" The sign is supposed to be based on the categories of 'similitude' or 'identity' . This presumed fallacy renders the sign coherent with the ideological notion of the subject. The subject as a presupposed transcendental unity which opens itself to the world (or to which the world opens) through the act of representation, as well as the subject that transfers its representations onto other subjects in the process of communication, is supposedly a philosophical fiction dominating all of the history of philosophy. "

― Umberto Eco , Semiotics and the Philosophy of Language