" Trusting our instincts is not limited to sports. In every walk of life, regardless of how well trained our instincts are, we will usually do our best by trusting them. Recent brain-scanning technology has shown that the brain unconsciously makes rational decisions, quickly analyzing the data it gets, and reaches a decision sometimes seconds before our conscious minds “think up” that same decision. Actions that feel like random choices or instinctive responses are often logical thought processes using available information carried out in the unconscious mind. Many successful businesspeople say their best decisions are the ones they make using “gut feelings” or instinct. "

― ,