" JACK: Apoplexy will do perfectly well, Lots of people die of apoplexy, quite suddenly, don't they?
ALGERNON: Yes, but it's hereditary, my dear fellow. It's a sort of thing that runs in families.
JACK: Good heavens! Then I certainly won't choose that. What can I say?
ALGERNON: Oh! Say influenza.
JACK Oh, no! that wouldn't sound probable at all. Far too many people have had it. "

― Oscar Wilde , The Importance of Being Earnest and Other Plays