" It is weird when one of those copies is put out on the display to observe people taking the thing so seriously. You see hordes of unsmiling art-worshippers craning their heads around the object, staring at it for ages, standing back, looking at it from all angles. It’s a urinal! It’s not even the original. The art is in the idea, not the object. "

― Will Gompertz, , What Are You Looking At?: 150 Years of Modern Art in a Nutshell