" Don’t oversell what or where you are, especially in today’s industry. It is easier now than ever to be found out as a big-talking beginner or a liar. On the other hand, honesty is strength; use it. "

― Loren Weisman , The Artist's Guide to Success in the Music Business: The “Who, What, When, Where, Why & How” of the Steps that Musicians & Bands Have to Take to Succeed in Music