" Minoru and Yoko spent many evenings at video arcades. They looked over players' shoulders until it made young kids nervous. "What the fuck's your problem, mister?" one kid in a Kiss T-shirt barked at Minoru. Arakawa asked him, "Would you like a job?"
He watched kids stand in front of the machines, transfixed, their hands melded to controllers, their bony arms like umbilical cords joining human and machine. He asked the kids questions about what made a game good. Arakawa realized that the most successful games had something the players couldn't articulate. The words used to describe them were those usually reserved to describe forms of intimacy between people. It was as if the players and the game itself somehow merged. "

― David Sheff , Game Over, Press Start to Continue: How Nintendo Conquered the World