" With intimidating financial resources and shrewd planning, the United Fruit Company thus deployed a platoon of lobbyists and publicists at a cost of over a half million dollars a year to convince Americans that something evil was afoot in guatemala. The company worked both the left and the right of the American political leadership and won the backing of both liberals and conservatives for its policies in Guatemala. This campaign, so ably executed by Edward Bernays, Thomas Corcoran, John Clements and Spruille Braden, had a remarkable impact on the U.S. government. "

― Stephen Schlesinger , Bitter Fruit: The Story of the American Coup in Guatemala