" [Khrushchev] took a trip to America and spent some time in the state of Iowa. He saw how vigorously the maize grows there and decided that the shortcomings of the collective farm system could be counterbalanced if the expanses from Kushka to the tundra were sown with this magical cereal. One word was all it took, and the entire country was planted with maize. It didn’t grow. They divided the party into agricultural and municipal regional committees. It didn’t grow. They transformed the ministries into national economic councils—NECs— and the maize still didn’t grow; it refused. They gave up on the maize and set about introducing a reform of the Russian language that would have meant a hare was called a “her” and instead of “cucumber” people would have written “queucamber. "
― Vladimir Voinovich , Monumental Propaganda
![Vladimir Voinovich quote : [Khrushchev] took a trip to America and spent some time in the state of Iowa. He saw how vigorously the maize grows there and decided that the shortcomings of the collective farm system could be counterbalanced if the expanses from Kushka to the tundra were sown with this magical cereal. One word was all it took, and the entire country was planted with maize. It didn’t grow. They divided the party into agricultural and municipal regional committees. It didn’t grow. They transformed the ministries into national economic councils—NECs— and the maize still didn’t grow; it refused. They gave up on the maize and set about introducing a reform of the Russian language that would have meant a hare was called a “her” and instead of “cucumber” people would have written “queucamber.](/image/949317.jpg)