" On the morning of the fourth day, Jamie tipped a switchblade out of his box of cornflakes.
 
“I think these promotional campaigns have really got out of hand,” he said, freezing with
his hand on the milk carton. “One shiny free knife with every packet of cereal bought is
not a good message to send out to the kiddies. "

― Sarah Rees Brennan , The Demon's Lexicon