" The same indifference to content, the same obsessional and operational, performative and interminable aspects, also characterize the present-day use of computers: people no more think at a computer than they run when jogging.
They have their brain function in the first activity much as they have their body run in the second. Here too the operation is virtually endless: a head-to-head confrontation with a computer has no more reason to come to an end than the physical effort that jogging demands. And the kind of hypnotic pleasure involved, the ecstatic absorption or resorption of energy - bodily energy in one case, cerebral in the other - is identical. On the one hand, the static electricity of skin and muscles - on the other, the static electricity of the screen.
Jogging and working at a computer may be looked upon as drugs, as narcotics, to the extent that all drugs are directly governed by the dominant performance principle: they get us to take pleasure, get us to dream, get us to feel. Drugs are not artificial in the sense of inducing a secondary state distinct from a natural state of the body; they are artificial, however, in that they constitute a chemical prosthesis, a mental surgery of performance, a plastic surgery of perception.
It is hardly surprising that the suspicion of systematic drug use hangs over sport today. Different forms of obeisance to the performance principle can easily set up house together. Not only muscles and nerves but also neurons and cells must be made to perform. (Even bacteria will soon have an operational role.) Throwing, running, swimming and jumping have had their day: the point now is to send a satellite called 'the body' into artificial orbit. The athlete's body has become both launcher and satellite; no longer governed by an individual will gauging the effort expended with a view to self-transcendence, it is controlled by an internal microcomputer working by calculation alone. "

― Jean Baudrillard , The Transparency of Evil: Essays in Extreme Phenomena