" Americans' embrace of the "natural approach" is a rebuke to the dominant social structures of our time—Big Pharma, Big Medicine, Big Tech. But in a crucial way it is also in thrall to one of the most powerful contemporary Western delusions: namely, the idea that we can control the outcomes of our lives, in this case through self-purification. "

― Meghan O'Rourke , The Invisible Kingdom: Reimagining Chronic Illness