" Having a good BATNA can help you negotiate on the merits. You can convert such resources as you have into effective negotiating power by developing and improving your BATNA. Apply knowledge, time, money, people, connections, and wits into devising the best solution for you independent of the other side’s assent. The more easily and happily you can walk away from a negotiation, the greater your capacity to affect its outcome. "

― Roger Fisher , Getting to Yes: Negotiating Agreement Without Giving In