" Naomi Wolf wrote, in The Beauty Myth, about the peculiar fact that beauty requirements have escalated as women’s subjugation has decreased. It’s as if our culture has mustered an immune-system response to continue breaking the fever of gender equality—as if some deep patriarchal logic has made it that women need to achieve ever-higher levels of beauty to make up for the fact that we are no longer economically and legally dependent on men. One waste of time had been traded for another, Wolf wrote. Where women in mid-century America had been occupied with “inexhaustible but ephemeral” domestic work, beating back disorder with fastidious housekeeping and consumer purchases, they were now occupied by inexhaustible but ephemeral beauty work, spending huge amounts of time, anxiety, and money to adhere to a standard over which they had no control. Beauty constituted a sort of “third shift,” Wolf wrote—an extra obligation in every possible setting. "

― Jia Tolentino , Trick Mirror: Reflections on Self-Delusion