" So why was Kim Kardashian famous? Because she was very good at marketing herself, that was all - and today, that was enough. Corporations are now people and people are now products, known as "brands". At a time when the 1 percent was getting richer, the 99 percent was suddenly trying to Keep up with the Kardashians. "

― Nancy Jo Sales , The Bling Ring: How a Gang of Fame-Obsessed Teens Ripped Off Hollywood and Shocked the World